I am so thrilled to post this. I have to say, being a part of LitSisters has changed my life in the most amazing way. And we are starting 2010 off with a bang! Not only did our boutique publishing house, LitSisters Publishing, launch today, but we also were featured on the home page of [...]
1. Create a SMART selling goal. Specific, measurable, realistic, and timely. For instance, aim to sell ONE book a day. If you don’t set a goal then don’t be disappointed if you don’t sell many books. Also, don’t think just because your book is sitting on a bookstore shelf or is listed on Amazon it’s going to sell all by itself! YOU must sell it.
2. Describe features and benefits when pitching your book. For instance, the key feature of my novel To Kill An Armchair Husband, a dark comedy is that it’s a dark comedy. I build this feature into the sub title, so the main title wouldn’t scare off potential readers. And so my family members, namely my husband and children, wouldn’t freak out. The subtitle, a dark comedy also serves to describe the benefit. The book is a comedy, therefore a reader should find the story entertaining and laugh . . . a lot.
3. Believe in your book. An author must be absolutely convinced that his or her book is good, that it’s worth X dollars and X hours of someone’s time. This confidence must come across everywhere, in person, on the author’s website, on promotional materials, etc., etc., etc. If you’re shy or uncertain, then fake it till you make it, baby! You wrote it, it’s published, now go for it!
Terri
